Reducing copyright risk – Teleseminar Thursday 28th January 2016, 12pm GMT
It is no longer only publishing and media companies which need to think about content – and therefore copyright – as a central part of their activities. It is more important than ever to know what material you own or have licensed.
Are you on safe ground re-using, sharing, licensing or linking to content?
What about using content on websites and blogs?
What is covered by ‘fair use’, and does this vary across the world?
Can you share content with colleagues, or in your training courses, or with external clients?
On this call I’m going to look at some of the risky situations organisations can experience if they fail to ensure copyright compliance – and some practical steps you can take to begin to avoid them.
The risk of breaching copyright – You might find yourself inadvertently breaching someone else’s copyright. Copyright law suits can be expensive, even if the amount of content is quite small.
The risk of reputational damage – No organisation wants the kind of negative publicity which can emerge from misuse of someone’s proprietary material.
The risk of stifling innovation – The fear of getting copyright wrong can be a risk factor in itself. If your colleagues worry about getting copyright issues wrong, they might hang back from making use of the very best material in the field. Creativity and innovation will be reduced unnecessarily.
Avoiding the pitfalls
We’ll look at how you can approach some of the trickiest copyright conundrums:
- Does ‘fair use’ apply across the world? What does this mean if you are publishing online?
- Can you republish material you find ‘free’ online?
- What about copyright in user generated content?
- What can you do if the rights holder doesn’t reply to your enquiry?
- How do I know whether something is an ‘orphan work’
Practical starting points
Fortunately there are practical steps you can take to manage these risks. We’ll talk about identifying any gaps in your current copyright practice, through running a copyright audit; tracking how you use content today, and building in flexibility for the future; and assessing your current licences, to see whether they are sufficient for use on your websites, on your internal networks, for training, etc.
Who is this call for?
This call is for you if your organisation is concerned about how to remain compliant with copyright. You might be leading copyright policy across the organisation, or you might be thinking about how copyright affects specific projects and programmes.
I look forward to seeing you there.