Since it was established by David Attwooll in 2002, the agency has represented more than 40 publishers, and has worked with more than 60 e-vendors.

Attwooll Associates was twice winner in both 2009 and 2011(shortlisted in 2008 and 2014)of the Independent Publishers’ Guild ‘GBS Award for Services to Independent Publishers’.

Past clients have included A&C Black/Bloomsbury, CABI, Dorling Kindersley, Hart Publishing, Kogan Page, Liverpool University Press, Macmillan Education, Osprey Publishing and University of Chicago Press.

David Attwooll himself was a pioneering publisher, fine drummer and critically acclaimed poet. He continued working in the agency until his sad loss in 2016 following an illness. Clare Painter and Mary Hammond had worked closely with David and the agency since its beginnings, and are delighted to be able to continue this work.

TESTIMONIALS from past Attwooll Associates clients

Attwooll Associates represented DK’s digital interests long before most of the industry had caught up with the possible scale of the electronic licensing business, and they quickly brought in numerous deals with global partners, introducing us to new business models, and helping us to target new growth areas. We worked with them from 2003 until this year (2009), when our in-house department had grown to a level that we could handle all of our own interests.
Throughout this time, David and his associates were proactive and professional partners, looking out for our interests whilst seeking solid new business, and were straightforward and easy to work with. They handled all client interaction well, and helped DK build its digital business with their clear and approachable outlook. I would recommend Attwooll Associates highly to any company looking for representation in this market.
Tom Hall, Head of Digital Licensing, Dorling Kindersley


I’ve worked with Attwooll Associates primarily to establish contracts with e-book vendors, something that few of us have the time, staff, and expertise to deal with. In addition, our publishing house also employed Attwooll for general consulting. In both instances their work was high quality, efficient, and productively collegial. We learned a great deal going through the process.
Marketing Director, University of Chicago Press


Licensing digital rights is complicated and time-consuming, involving pitfalls for the unwary. The fast-developing digital learning and research environment, and the equally fast-moving software and hardware scene, mean that the learning curve is a steep and continuous one. For small publishers lacking in-house knowledge or the means to buy it, the existence of a consultant focussed on digital content licensing is a massive boon.
Attwooll Associates have developed a well-earned reputation for expertise in the digital publishing environment. The service they offer involves seeking out the best licensing partners, negotiating appropriate licenses and advising on technical requirements. They have given us the opportunity to develop new revenue streams and stay abreast of the latest developments in digital publishing. Guiding us through the complexities of licensing they have offered a strong negotiating stance, consistently securing advantageous terms. Their professionalism, knowledge and skill ensure a unique service which grows daily more valuable as the market for digital content expands.
Richard Hart, Hart Publishing


The judges here praised the company’s tireless support of independent publishers, admiring in particular its service to companies wanting to exploit electronic licensing –something that would be impossible for independents to replicate for themselves. “Attwooll Associates open up new and potentially lucrative revenue streams and put their client publishers on an equal footing with larger rivals, all the while combining high efficiency with patience and helpfulness.”
Citation for the 2009 Independent Publishers’ Guild ‘GBS Award for Services to Independent Publishers’

FURTHER PAST CLIENTS of Attwooll Associates licensing agency have included:

A&C Black & Bloomsbury Reference
Bradt Travel Guides
Business Case Studies
Carlton Books
Clinical Publishing
Collins Language
Dorling Kindersley
Duncan Baird Publishing
Globe Law and Business
Hart Publishing
Intercultural Press
Kogan Page
Liverpool University Press
Macmillan Education
Nicholas Brealey Publishing
Osprey Publishing
Oxford Designers & Illustrators
Reaktion Books
Rising Stars
Rough Guides
The History Press
University of Chicago Press
University of Wales Press
Willan Publishing


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